COFFEE BRAND
A coffee brand built on quality, simplicity, and intention. Our goal was to create a visual identity and content that reflects SORA’s vibrant energy, community, and love for exceptional coffee and matcha.
Branding, Content Creation,
Social Media Strategy
SCOPE
YEAR
LOCATION
2024
New York, USA
THE BRIEF
SORA came to us with a clear mission: to build a brand that feels fresh, welcoming, and memorable. We needed to highlight their signature coffee and matcha while showcasing real moments that connect with their community.
OUR APPROACH
We focused on capturing real-life moments and textures that reflect SORA’s personality. Through location scouting, natural lighting, and a cohesive visual language, we created content that feels authentic, modern, and full of life.
THE CONTENT
THE IMPACT
+180%
ENGAGEMENT INCREASE
2.5M+
MONTHLY REACH
“The content truly captures who we are. It feels real, warm, and has helped us grow an amazing community.”
— SORA TEAM
+120%
WEBSITE TRAFFIC