SKINCARE BRAND
MAEL is a modern skincare brand focused on elevated daily rituals and intentional self care.
Our goal was to create a clean, refined visual identity that blends softness, luxury and simplicity through both product design and content direction.
Branding, Content Creation,
Social Media Strategy
SCOPE
YEAR
LOCATION
2024
London, United Kingdom
THE BRIEF
MAEL needed a visual direction that felt fresh, premium and effortlessly calming.
The brand wanted to position skincare as part of a refined lifestyle, combining clean aesthetics, soft tones and elevated everyday moments to create an emotional connection with its audience.
OUR APPROACH
We developed a creative direction focused on softness, light and minimal luxury.
From product styling to campaign photography, every detail was designed to feel clean, aspirational and timeless while maintaining a modern editorial aesthetic.
THE CONTENT
THE IMPACT
+180%
ENGAGEMENT INCREASE
2.5M+
MONTHLY REACH
“The visual direction completely transformed how our audience connected with the brand. Everything feels elevated, cohesive and instantly recognisable.”
— MAEL TEAM
+120%
WEBSITE TRAFFIC